Thinking of hiring a marquee for your wedding? They can provide a cost effective solution to host your big day and nowadays there are many companies offering marquee hire - we give you some top tips on how you can make your marquee hire work:
The statistics say that every 1 in 3 start-up businesses fail within the first three years. This isn’t to say that you shouldn’t bother starting up your own business because there’s more chance you’ll be part of the majority who succeed. However, you need to keep in mind that many do fail and for this reason you need hit the ground running from the get go. You need to start your wedding business with a solid foundation to ensure your ultimate success.
1 Get to know the industry
It’s completely unrealistic to think that you would be able to start your wedding planning business with absolutely no experience whatsoever. So, you’ll want to get as much experience as possible either through formal education or work experience. Prospects has some great information as to where you can get training.
2 Consider your style
This is an important aspect of starting any business, not just a wedding planning business. You’ll want to create a marketable image and brand. This means creating the bare bones of your branding strategy to begin with. You’ll want a business name and logo that reflects your style. You may want to write down your company’s ethos and even set up a website.
3 Build up contacts
It’s safe to say that you won’t be able to do every job yourself. Therefore, you’ll need to make contact with various professionals you’d like to work with. This includes photographers, florists, venues etc. Using a wedding directory to find relevant people is a good idea. Send out a few emails and organise some meetings. You might also need to hire catering equipment from time to time using a company like Four Candles.
4 Tick all the boxes
You’ll need to make everything official if you want to set up a legitimate business. This means registering as a sole trader or limited company. Here’s some information on registering your business in the UK.
5 Market your business
So you now have a great business and lots of contacts, but this is absolutely no use if you have no clients to work with. Nowadays, the easiest way to reach prospective couples is online. You’ll want to make sure your website is search engine optimised. And you almost definitely want to reach out to people via social media too.
Remember that achieving business success takes time. So, don’t be disheartened if your wedding business isn’t thriving from the get go.
Image: Jonathan Day
There are a few faux pas that will irk your guests so much they won’t be in attendance next time, if they haven’t already left the event that is. Here’s what you need to avoid to make sure this doesn’t happen to you:
1 Lack of Wi-Fi
Social media addicts, business people and phubbers will be far from impressed if there’s no Wi-Fi available at your event. What’s more, guests won’t be able to visit your website, follow you on Twitter or Google the guest speaker. Think of all the opportunities you and your guests will be missing out on if there’s no Wi-Fi.
2 No disabled access
Every host needs to make sure that ALL of their guests’ needs are catered to meaning that ALL of their guests leave having had a great time with no added obstacles.
3 Damaging the environment
By not making your event green you’ll be making many of your guests blue. It’s not just a small group of eco-activists that care about the environment nowadays, lots of people genuinely care about our planet.
4 Disclosing contact information
Data protection and privacy are further issues that are gaining attention. We are only just starting to realise that we basically sign over our souls when we don’t read the Terms & Conditions for websites like Facebook. And there is no one more hated than the cold caller who seems to pick people’s details out of thin air. With this in mind, let’s just say your guests won’t be very happy if you give away their details to marketers.
5 Lack of clear direction
This is of course important when thinking about the overall purpose or schedule, but even more so in the literal sense. To put it simply, your guests will feel lost if they don’t know where they’re going.
6 A long-winded RSVP process
We all have enough paperwork to take care of, we don’t want to complete a three-page questionnaire just so we can attend a conference. And faxing or posting something you’ve had to download and print is just nightmarish. Get an online registration form, it’s that simple.
7 Running out of things
Sometimes this can’t be helped. But that doesn’t mean your guests will be able to take it on the chin when you run out of white wine.
8 Letting your Uncle Bob dj
You might be tempted to hire friends, relatives, acquaintances or your next door neighbour to provide the entertainment or help with catering. But if you want a professional event always hire the best person for the job rather than a personal contact.
9 Freaking out
Let’s state the obvious, planning an event and seeing it through is highly stressful. A whole manner of things could go wrong, but what your guests will remember is how you dealt with those things. The last thing you want is a shrieking events manager running around like a headless chicken. Keep calm and collected and roll with the punches.
10 Not saying goodbye
Or thank you for that matter! Not only do first impressions count, so do final impressions and essentially you want to make a good lasting impression with guests, staff, vendors etc.
Finally, forgetting to enjoy the event you’ve put your blood, sweat and tears into organising, is certainly something to be avoided!
This post was brought to you by Four Candles, Berkshire and the South East’s leading furniture and equipment hire company. Image: Evil Erin